Unlocking the Charm of Labubu: From Original Figures to Must-Have Keychains

Stephen Romero - August 5, 2025

In the ever-evolving world of designer toys and collectibles, few characters have captured the hearts of fans quite like Labubu. With its mischievous grin, expressive eyes, and whimsical design, Labubu has become a beloved icon among art toy enthusiasts and casual collectors alike. Whether you’re discovering this quirky creature for the first time or you’ve been a devoted fan for years, one thing is clear: from the Labubu Original figures to the portable Labubu Keychain, the magic is in the details.

The Origin of Labubu
Labubu is a character designed by Kasing Lung, a Hong Kong-based artist who collaborates with the art toy brand POP MART. Drawing inspiration from fairy tales, folklore, and childhood nostalgia, Lung created Labubu as part of his “The Monsters” series. Unlike typical “cute” mascots, Labubu stands out with its unique blend of eerie and endearing features. With wild tufts of hair, jagged teeth, and a mischievous aura, Labubu is not just a toy—it’s a personality.

The Labubu Original figures, first released through POP MART’s blind box series, quickly became collector favorites. These figures are highly stylized and often appear in themed series such as “Labubu Jungle Adventure,” “Labubu Sweet Series,” and “Labubu Space Travelers.” Each edition features distinct outfits, colors, and props, turning each figure into a small work of art. For fans, collecting Labubu is not just a hobby—it’s a journey into a whimsical, otherworldly universe.

What Makes the Labubu Original So Special?
Collectors are drawn to the Labubu Original figures for several reasons. First, there’s the artistry. Each figure is intricately detailed, from the texture of the fur to the gleam in its eyes. Kasing Lung’s storytelling is evident in every piece, conveying emotion and imagination in a way that resonates with both adults and children.

Second, there’s the thrill of the blind box. Each Labubu figure comes in a sealed package, which means you don’t know which variant you’ll get until you open it. This element of surprise adds to the excitement and has fueled a thriving online trade and resale market for rare and exclusive editions.

And let’s not forget the limited availability. Many Labubu Original figures are released in small quantities or as part of regional exclusives. This scarcity turns each purchase into a treasure hunt and enhances the figure’s value—both sentimental and monetary.

Enter the Labubu Keychain: Art You Can Carry
While Labubu Original figures are perfect for display, they’re not exactly pocket-sized. That’s where the Labubu Keychain comes in. These miniature versions of Labubu are designed for fans who want to carry a piece of the magic wherever they go. Whether clipped to a bag, worn as an accessory, or used as a traditional keychain, these tiny figures pack just as much personality as their larger counterparts.

The Labubu Keychain series often mirrors the themes of the main figure collections. You might find a jungle-themed Labubu clinging to your keys or a starry-eyed space explorer hanging from your backpack. Despite their small size, these keychains are crafted with impressive attention to detail. The signature grin, the expressive eyes, and even the textured fur are all present, just in miniature form.

Beyond their aesthetic appeal, Labubu Keychains are functional. Made from durable materials like PVC and resin, they are designed to withstand everyday use without losing their charm. Many fans see them as a way to personalize their daily essentials while staying connected to their favorite collectible universe.

Why Labubu Appeals Across Ages
One of the most fascinating aspects of the Labubu phenomenon is its cross-generational appeal. Children love the imaginative world and playful design, while adults are drawn to the artistry, nostalgia, and collectible value. The Labubu Original figures can be found sitting on desks, adorning bookshelves, or carefully curated in display cases. Meanwhile, the Labubu Keychain offers a more casual, on-the-go way to express fandom without the need for a full collection.

The rise of social media has also played a huge role in Labubu’s popularity. Enthusiasts share their collections, trade figures, and showcase keychains in creative settings. Instagram and TikTok are full of unboxing videos, customization tips, and fan art—testaments to Labubu’s impact on pop culture.

Final Thoughts: A World Worth Exploring
Whether you’re a seasoned toy collector or someone just stepping into the world of designer art toys, Labubu offers something unique. The Labubu Original series provides beautifully crafted, expressive figures that blend storytelling and design. The Labubu Keychain takes that magic and makes it wearable, portable, and instantly recognizable.

More than just toys, Labubu figures and keychains are tokens of imagination—miniature monuments to creativity, whimsy, and self-expression. If you’re looking to start a new collection or add something playful to your everyday carry, Labubu might just be the perfect place to start.

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Stephen Romero

Stephen Romer has decades of experience and expertise in consultative marketing, sales, management, tech, and lifestyle. He has given notable seminars, featured on media for his exceptional writing skills.

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